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Private Excursion · Morocco

Had Dra

A real countryside market, argan trees and a wild Atlantic beach — a private half day from Essaouira.

Price on request From Essaouira Half day · ~6h Sunday souk Sidi Kaouki beach
SundaySouk day
On requestPricing
~6hDuration
PrivateTransport
Pricing
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2
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Free cancellation 24h · Pay on arrival · <5 min reply

About This Excursion

Had Dra

This half-day trip from Essaouira combines rural Moroccan life with the Atlantic coast. It starts at Had Draa, about 25 km inland, whose weekly souk — held on Sundays ("had" means Sunday) — is a genuine local market for fruit, vegetables, spices and livestock, not a tourist show.

You then drive through the argan forest, where you may see goats climbing the trees, and visit a women-run argan oil cooperative. The route continues to Sidi Kaouki for a walk on its wide, wild beach, before returning to Essaouira past Diabat.

It is an easy way to see the countryside and coast around Essaouira without committing to a full day.

✓Private transfer from Essaouira
✓Weekly souk of Had Draa (Sundays)
✓Argan forest
✓Women-run argan cooperative
✓Walk on Sidi Kaouki beach
✓Return via Diabat

Itinerary

How The Day Unfolds

08:30
Pickup in Essaouira
Departure inland towards Had Draa.
09:15
Had Draa Souk
Wander through the weekly market, one of the most authentic in the region.
10:15
Argan Forest
Drive through the argan forest, with a photo stop if goats are in the trees.
11:00
Argan Oil Cooperative
Visit a women-run cooperative producing traditional argan oil.
12:00
Sidi Kaouki Beach
Walk along the wide, wild beach at Sidi Kaouki.
13:00
Lunch (Not Included)
Optional lunch at a local restaurant by the beach.
14:30
Return via Diabat
Drive back past the village of Diabat to Essaouira.

What's Included

Every Excursion Includes

Included

✓Round-trip transport from your riad or hotel
✓Air-conditioned private vehicle
✓Driver guide for the morning
✓Visit to Had Draa souk
✓Argan oil cooperative visit
✓Free cancellation up to 24 hours before pickup

Not Included

✗Lunch (paid locally)
✗Purchases at the souk
✗Gratuity (appreciated but never required)
Good to know
The Had Draa souk takes place on Sundays. On other days, the trip focuses on the argan forest, the cooperative and the coast — tell us your date and we will adapt the route. Goats in the trees are often seen but never guaranteed, and some are placed by herders who expect a tip.

Gallery

A Glimpse of Had Dra

FAQ

Frequently Asked Questions

Pricing depends on group size and vehicle — message us on WhatsApp with your travel dates and number of travellers for a quote. Lunch is not included.
The weekly souk of Had Draa takes place on Sundays. On other days, we adapt the route to focus on the argan forest, the cooperative and the coast.
Often, but not always. Goats do climb argan trees to eat the fruit, and some roadside groups are posed for photos by herders who expect a small tip.
About 6 hours, from around 08:30 to 14:30.
The beach is great for walking and surfing, but currents can be strong — swim with caution.

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